The challenge
With 12 vertical markets, three platforms, and several product teams, Finn.no struggled to keep a cohesive brand and UX. Inconsistencies crept in, features shipped slower, and teams reinvented the same components again and again.
What we did
We developed a unified design language, a Sketch sticker sheet, reference documentation, and onboarding for internal teams. It became the single source of truth across every platform, letting teams check for a reusable component first, cut redundant work, and ship features faster.
How we worked
As lead designer, we audited Finn.no's existing UI patterns to map every inconsistency across the 12 marketplaces, then worked with product teams and developers to design and document reusable components for web, iOS, and Android. We ran organisational onboarding so every team knew how to use the system and get the most from it.
What we learned
- A design system is an organisational tool as much as a design one, adoption is the real deliverable.
- Documentation and onboarding matter as much as the components themselves.
- Consistency compounds: small alignments across 12 markets add up to a faster, calmer product org.