The challenge
Shoppers needed a way to explore Bose's range, experience the sound quality, and understand each product without relying on busy sales staff. Bose hearing aids, a more affordable, accessible alternative to prescription devices, needed an educational touchpoint that spoke to two audiences at once: people with hearing loss and their families.
What we did
We designed a series of iPad shop-in-shop apps that let customers experience products, not just read about them. The first showcased Bose's full headphone and earbud range, letting shoppers compare specs and listen on the spot. A second focused on hearing aids, clear, reassuring, and built for both wearers and the loved ones helping them decide.
How we worked
As lead UX and visual designer, we ran discovery sessions in-store, interviewed customers and internal experts, and aligned tightly with Bose's marketing and product teams. Wireframes, interactive prototypes, and usability tests kept the work grounded. We partnered with an external development agency to integrate product specs, benefits, and licensed media, and built a backend regional managers could update themselves, scalable across 2,000+ stores.
What we learned
- Design for the real world, limited attention, noisy rooms, and every level of tech comfort.
- Personalisation drives engagement: letting people listen, or learn at their own pace, builds a deeper connection to the product.
- One platform can serve multiple audiences when you balance immersion with practical information.